I measure what visitors actually do on your site, test changes against the numbers, and make sure you turn up when people are searching. Most of what’s available is in traffic you are already paying for.
The review is free and there is nothing attached to it. If the numbers say there isn’t much worth doing, that is what I’ll tell you.
Measurement, testing and search optimisation are long-established practice. They have mostly stayed out of reach of smaller businesses — not because the methods don’t apply, but because nobody brought them over. The tooling is cheap now. That is the whole idea here.
Before recommending anything, I look at what visitors are actually doing — where they arrive from, what holds their attention, where they leave. The answer is frequently somewhere nobody expected, which is the point of looking rather than guessing.
Recommendations follow from what the data shows rather than from taste. Where something can reasonably be tested, it gets tested against what was there before, so the improvement is demonstrated rather than asserted.
Reporting in customers, enquiries and cost per lead, not in metrics that only mean something to a developer. If a change is not showing up in numbers you care about, it is not working and should be reversed.
The first is free and has nothing attached to it — a look at your site and what the numbers say. Everything after that gets scoped once we know what is actually happening, and if what you want is simpler than any of this, that is fine too.
A short video walking your booking flow on a phone: how many steps it takes, how long it runs, and the points where people are most likely to abandon. Yours whether or not you hire me.
Cut the unnecessary steps, fix what breaks on mobile, shorten time-to-book, then A/B test it against what you had. Bounded work on your existing site, with conversion measured before and after so the result isn’t a matter of opinion.
Conversion isn’t a project you finish. Every month: a new test run against the current best version, the tracking reviewed, and the result reported as a number you can check. That includes the retention side — rebooking flows, returning-customer paths, and the share who come back, which is almost always cheaper to move than acquisition.
Local SEO, plus the newer half: being named when someone asks ChatGPT or Google’s AI for a business like yours. Structured data, content written to be quoted, and the third-party sources those systems draw on. Tracked monthly against a fixed set of questions, so you can watch it move.
Sometimes the job is new photos, updated hours, a page that looks wrong on a phone, or a section you have been meaning to change for a year. I am a web developer before any of the rest of it, and that is ordinary work — no audit required, no strategy attached. Tell me what you want changed and I will tell you what it takes.
Projects are a fixed fee agreed before anything starts. Monthly work is month to month, with no contract and no notice period — if the numbers stop moving, the work has stopped being worth paying for.
I’m a senior web developer. I have spent my career doing this kind of work in fintech — measurement, testing, and the slow business of making a funnel convert better — and this is the same practice at a smaller scale.
When you hire me you get me, not an account manager who hands your site to someone junior.
No deck, no discovery questionnaire. I’ll have your audit open when we start, so the call begins with what’s actually wrong rather than with me asking what you do.
Prefer not to talk? The written audit is free and needs no call at all.
Send me your URL. You’ll get a short video back within a couple of days walking your booking flow and where it loses people — free, and with no call attached.