I measure where people drop out of your booking flow, remove the steps that aren’t earning their place, and test the change so you know whether it worked.
The audit is free and needs no call. If your funnel is already tight, I’ll tell you that — it’s the most useful thing I can say.
Funnel instrumentation, controlled testing, search optimisation — this is ordinary practice at companies big enough to employ an analytics team. It is rarely pointed at a business with twelve staff and a booking page, which is the only reason there is so much left on the table.
Before anything changes, the path from arriving to booking gets instrumented, so there is a record of where people show up, where they hesitate and where they give up. It is the unglamorous part. It is also what makes everything afterwards arguable rather than decorative.
The cheapest wins are nearly always subtraction. A field nobody needed. A page in the middle of the flow. A confirmation step that exists for the business rather than the customer. Sites get slower and worse by accumulation, and they get better the same way in reverse.
Whatever ships gets compared against what it replaced, and anything that fails to hold up gets rolled back. It is a slower way to work. It is also the only way to tell the difference between a change and an improvement.
Everything after the audit is scoped once the numbers are in, because the right work depends on where your funnel is actually losing people. And if what you want is simpler than any of this, that’s fine too — see the last one.
A short video walking your booking flow on a phone: how many steps it takes, how long it runs, and the points where people are most likely to abandon. Yours whether or not you hire me.
Cut the unnecessary steps, fix what breaks on mobile, shorten time-to-book, then A/B test it against what you had. Bounded work on your existing site, with conversion measured before and after so the result isn’t a matter of opinion.
Conversion isn’t a project you finish. Every month: a new test run against the current best version, the tracking reviewed, and the result reported as a number you can check. That includes the retention side — rebooking flows, returning-customer paths, and the share who come back, which is almost always cheaper to move than acquisition.
Local SEO, plus the newer half: being named when someone asks ChatGPT or Google’s AI for a business like yours. Structured data, content written to be quoted, and the third-party sources those systems draw on. Tracked monthly against a fixed set of questions, so you can watch it move.
Sometimes the job is new photos, updated hours, a page that looks wrong on a phone, or a section you have been meaning to change for a year. I am a web developer before any of the rest of it, and that is ordinary work — no audit required, no strategy attached. Tell me what you want changed and I will tell you what it takes.
You got an email from someone you have never met. These are the questions worth having answered before you spend any time on this.
I’m a web developer, and this is the work I do professionally — funnel measurement, conversion testing and search optimisation, applied to businesses large enough to care about a percentage point. Local businesses rarely get access to that, not because it wouldn’t pay for itself, but because nobody has offered.
When you hire me you get me, not an account manager who hands your site to someone junior. That’s also why I keep the client list short.
No deck, no discovery questionnaire. I’ll have your audit open when we start, so the call begins with what’s actually wrong rather than with me asking what you do.
Prefer not to talk? The written audit is free and needs no call at all.
Send me your URL. You’ll get a short video back within a couple of days walking your booking flow and where it loses people — free, and with no call attached.